When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
Tag: Devin Booker
Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker. The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
‘The Dreamers’, a light-hearted, new season cartoon campaign activating Nike’s rights as the official on-court apparel partner of the NBA, tells player led stories of how today’s hoops super stars were once just young hopefuls with a dream. The animated creative, developed by long-time Nike agency Wieden & Kennedy-Portland, aims to inspire youngsters to… Continue reading Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
