Manchester United shirt sponsor Chevrolet activates its partnership through a new Chinese campaign, called ‘Poem’, that sees players recite motivational poetry from some of the planet’s most famous writers. This initiative, which promotes the release of a triumvirate of new Chevy models (Cruze, Camaro and Equinox) launched in June and is being aired on… Continue reading Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign
Tag: Vehicle Launch
Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia
‘Sonata Power Plays’ amplified Hyundai’s sponsorship of the 2015 ICC Cricket World Cup and launched the vehicle in Australia in the form of real-time activations that aimed to ensure Hyundai own each and every major moment throughout the tournament. The initiative came alive every time a major play took place on the pitch –… Continue reading Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia
Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
e The focal point for the Japanese auto brand’s new compact-SUV launch was New Year’s Eve – primarily built around heavy sponsorship of ABC’s long running ‘New Year’s Rockin’ Eve’ telecast combined with prime product placement in New York’s Times Square. 2014 saw Ryan Seacrest host ABC’s legendary New Year celebration ‘Dick Clark’s… Continue reading Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
