Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 racing team. Leveraging Web 3.0, the LMG GT No1 racing project looks to offer an alternative, fresh approach to the tradition that so many professional… Continue reading Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team
Tag: New Model
Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign
Manchester United shirt sponsor Chevrolet activates its partnership through a new Chinese campaign, called ‘Poem’, that sees players recite motivational poetry from some of the planet’s most famous writers. This initiative, which promotes the release of a triumvirate of new Chevy models (Cruze, Camaro and Equinox) launched in June and is being aired on… Continue reading Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign
