Manchester United shirt sponsor Chevrolet activates its partnership through a new Chinese campaign, called ‘Poem’, that sees players recite motivational poetry from some of the planet’s most famous writers. This initiative, which promotes the release of a triumvirate of new Chevy models (Cruze, Camaro and Equinox) launched in June and is being aired on… Continue reading Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign
