Creative agency Amsterdam Berlin took a new approach to sports marketing and sponsorship by teaming up with German driver Laura-Marie Geissler to launch its own NFT-funded LMG GT No1 racing team. Leveraging Web 3.0, the LMG GT No1 racing project looks to offer an alternative, fresh approach to the tradition that so many professional… Continue reading Amsterdam Berlin & Laura-Marie Geissler Rework Sports Sponsorship Model With Own NFT-Funded Racing Team
Tag: Digital Auction
BMW Digital Art Auction At Contact Photo Festival
BMW Canada blends its cars with art as its activates its sponsorship rights at the annual Scotiabank Contact Photography Festival with an online art auction. The premium auto brand seeks new, young, aspirational consumers through its ties to the Toronto photography festival and its auction showcases a set of unique prints featuring BMW vehicles taken… Continue reading BMW Digital Art Auction At Contact Photo Festival
