The start of 2014 saw Vodafone unveil a new global own-brand marketing strategy, ‘Vodafone Firsts’, which opened with its sponsorship of the world’s first multi-sensory fireworks display to celebrate London’s New Year’s Eve. Vodafone Firsts, which will span all Vodafone markets, is a social media and experience led strategy which sees the telecoms giant… Continue reading Vodafone Firsts New Year’s Multi-Sensory Fireworks
Tag: New Year’s Eve
Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
e The focal point for the Japanese auto brand’s new compact-SUV launch was New Year’s Eve – primarily built around heavy sponsorship of ABC’s long running ‘New Year’s Rockin’ Eve’ telecast combined with prime product placement in New York’s Times Square. 2014 saw Ryan Seacrest host ABC’s legendary New Year celebration ‘Dick Clark’s… Continue reading Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
Telstra NYE App’s Utilities & Photos/Messages/Streams
Syndey’s harbourside fireworks spectacular is one of the world’s most famous New Year’s Eve celebrations and for the event’s major sponsor Telstra it is one of its key nationwide annual partnerships. Telstra’s strategy is to engage fireworks fans who are both at the event in person and watching on TV live and to extend… Continue reading Telstra NYE App’s Utilities & Photos/Messages/Streams
Toshiba & NASA’s Time Square New Year Video Celebration
Toshiba, the official sponsor of the Times Square New Year’s Eve Celebration, ran the iconic countdown to midnight by playing it out on Toshiba Vision’s huge Times Square LED screen atop One Times Square. Prominently positioned below the famous New Year countdown ball, Toshiba’s massive signboards (known collectively as “Toshiba Vision’) serve twin promotional… Continue reading Toshiba & NASA’s Time Square New Year Video Celebration
Telstra’s Sydney New Year’s Lightshow & Messaging App
Telstra brought its brand ‘connecting friends and family’ promise alive through its sponsorship of the 2012 Sydney New Year’s Eve celebrations which included a smartphone app enabled users to interact with the fireworks and share midnight messages. Working in partnership with event producer City Of Sydney, the telecoms brand set out with the objective… Continue reading Telstra’s Sydney New Year’s Lightshow & Messaging App
