Kayo Sports partnered with TikTok in a new contest campaign called #KayoHousemate which aims to raise awareness and consideration among young Australian sports fans. The campaign, developed in harness with socially-led creative agency We Are Social, builds on the Aussie sports streaming service’s new ‘Sport Lives Here’ brand campaign and saw it recruit Sydney Roosters… Continue reading Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
Tag: Live Streaming
Radio.Net’s Soccer Smart ‘Football Pen’ Turns German Offices Into World Cup Stadiums For Russia 2018
German internet radio station Radio.Net has created a ‘Football Pen’ to enable die-hard soccer supporters to discreetly keep up with the live Russia 2018 action from their offices and meeting rooms. This product led campaign by the international radio platform service revolves around a clever, tech-enabled smart pen – which allows users to hear… Continue reading Radio.Net’s Soccer Smart ‘Football Pen’ Turns German Offices Into World Cup Stadiums For Russia 2018
Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Two Milwaukee legends team up to build the next legend – well, that’s the lead PR line promoting the new multi-year sponsorship deal (which includes jersey patch branding) between the Milwaukee Bucks and Harley-Davidson. The first half of August saw the Bucks and the bike brand announce a multi-year sponsorship agreement which sees the… Continue reading Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Beats’ France Vs Germany #GameBeforeTheGame Spot
For the 4 July game between France and Germany Beats By Dre launched a match-specific spot extending its Game Before The Game ambush for the quarter final clash between the European heavyweights. The ‘Allez les Bleus, An Eurer Seite’ ad, which was posted on the brand’s YouTube site on the day of the game,… Continue reading Beats’ France Vs Germany #GameBeforeTheGame Spot
Telstra NYE App’s Utilities & Photos/Messages/Streams
Syndey’s harbourside fireworks spectacular is one of the world’s most famous New Year’s Eve celebrations and for the event’s major sponsor Telstra it is one of its key nationwide annual partnerships. Telstra’s strategy is to engage fireworks fans who are both at the event in person and watching on TV live and to extend… Continue reading Telstra NYE App’s Utilities & Photos/Messages/Streams
Wrigley’s 5 RPM’s French/US Live Online Music Experience
Wrigley’s 5 Gum is collaborating with YouTube and French music blog La Blogotheque on an initiative called The Switch – a set of exclusive concerts shot in private US apartments and streamed live online. Each concert features a double bill of bands/artists playing simultaneously and viewers are given the choice of which to… Continue reading Wrigley’s 5 RPM’s French/US Live Online Music Experience
Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology
Around 100,000 Manchester City fans lined the streets of the city for their team’s long-awaited victory parade after finally winning the English Premier League and regaining the title champions that they last held back in 1968. But there was a modern twist to this most traditional of sporting celebration. Of course there is… Continue reading Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology
Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
A combination of new technology platforms and traditional media-led PR succeeded in bringing title sponsor Velux’s brand to the fore during the 5 Oceans Solo Round The World Yacht Race. Since the Velux 5 Oceans race began back in 1982, the event has attracted considerable interest within the specific sailing media. But both title… Continue reading Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
