Tag: Cyber Concerts

Coke’s Colombian Radio Promoted By Elevated Concert Experience

  Coca-Cola Columbia was challenged with how to promote their online radio station, Coke FM, so the soft drink giant enlisted the support of a local band with a large following to host a live concert at an altitude of 50 metres.   The band was suspended above the crowd of excitable fans who were… Continue reading Coke’s Colombian Radio Promoted By Elevated Concert Experience

Wrigley’s 5 RPM’s French/US Live Online Music Experience

  Wrigley’s 5 Gum is collaborating with YouTube and French music blog La Blogotheque on an initiative called The Switch – a set of exclusive concerts shot in private US apartments and streamed live online.   Each concert features a double bill of bands/artists playing simultaneously and viewers are given the choice of which to… Continue reading Wrigley’s 5 RPM’s French/US Live Online Music Experience