Tag Archives: Geolocation

Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series

Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series

Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’.   >>
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Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’ Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’

Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’

Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs.   The ‘Token Hunt’ feature enables >>
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Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation

Vodafone AFP ‘Four Days In November’ Documentary At Heart Of Irish Rugby #TeamOfUs Activation

Leveraging RBS 6 Nations fever around of Ireland’s 25 February game against  France, shirt sponsor Vodafone produced an advertiser-funded programme (AFP) called ‘Four Days In November’: a documentary about >>
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IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters

IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters

Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ >>
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Orange Fan Apps Spearhead Brand’s Euro 2012 Activation Orange Fan Apps Spearhead Brand’s Euro 2012 Activation

Orange Fan Apps Spearhead Brand’s Euro 2012 Activation

UEFA Euro 2012 partner Orange has turned to apps to front its biggest sponsorship rights activation to date.   Orange is leveraging its official status to try and connect >>
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Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology

Man City’s Streamed Social Parade & Barton’s Promoted Tweet Apology

Around 100,000 Manchester City fans lined the streets of the city for their team’s long-awaited victory parade after finally winning the English Premier League and regaining the title champions >>
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