Two Milwaukee legends team up to build the next legend – well, that’s the lead PR line promoting the new multi-year sponsorship deal (which includes jersey patch branding) between the Milwaukee Bucks and Harley-Davidson. The first half of August saw the Bucks and the bike brand announce a multi-year sponsorship agreement which sees the… Continue reading Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Tag: Motorcycle
Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Harley-Davidson uses its NCAA March Madness basketball partnership to kick-starts a new international marketing initiative called ‘Live Your Legend’. Sponsoring the country’s premier college basketball tournament is an attempt to reach a younger and diverse market and the first spots in the campaign launch at the beginning of the competition and continue to carry… Continue reading Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign
Diesel vs Ducati Webfilm: Made In Italy
In what some may consider a patriotic Italian marketer’s dream youth fashion label Diesel has signed a sponsorship deal with iconic bike brand Ducati. Throw in the arrival of MotoGP superstar Valentino Rossi and a three-way Italian partnership may prove a powerful compelling force. The link up was promoted via a new website… Continue reading Diesel vs Ducati Webfilm: Made In Italy
