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Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign

Harley-Davidson Uses NCAA March Madness Partnership To Launch Younger, More Diverse Global Campaign

Harley-Davidson uses its NCAA March Madness basketball partnership to kick-starts a new international marketing initiative called ‘Live Your Legend’.   Sponsoring the country’s premier college basketball tournament is an >>
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