Launched on 7 March to leverage International Women’s Day, Australian building equipment hire and construction solutions provider Coates unveiled a campaign promoting the extension of its AFL partnership which added an official AFLW sponsorship with the aim of increasing support for women’s footie over the next three years and of reaching its 25% female staff… Continue reading Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Tag: Construction
Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home. The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
Leveraging the start of the football season, NFL partner Lowe’s rolled out a ‘Home Team’ campaign to help DIY fans ready for kickoff. The campaign, created by agency Deutsch, aims to unite NFL fans at a time when fandom feels more uncertain than in previous years and forms a season-long, brand-led rally to “put… Continue reading Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement
Pennsylvania building materials supplier 84 Lumber is not known as a major US TV advertiser and yet this year it decided to invest in a societal statement, brand-values spot on the biggest American stage of all – the Super Bowl A 90-second Big Game commercial – in a year that saw Fox charging around… Continue reading 84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement
Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
A combination of new technology platforms and traditional media-led PR succeeded in bringing title sponsor Velux’s brand to the fore during the 5 Oceans Solo Round The World Yacht Race. Since the Velux 5 Oceans race began back in 1982, the event has attracted considerable interest within the specific sailing media. But both title… Continue reading Apps, Live Stream & PR Push Velux 5 Oceans Yacht Race
