Following signing a multi-year official corporate partnership with the NCAA earlier in the month, The Home Depot leveraged its new rights around the 2024 NCAA Division 1 Men’s and Women’s March Madness through a Shaquille O’Neal fronted, multichannel ‘How To’ campaign which combines the tournament fandom with the satisfaction of DIY during the retailer’s most… Continue reading The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips
Tag: DIY
Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities
UK financial giant Barclays teamed up with football ambassadors Ian Wright and Kelly Smith for a spot of plastering and painting at Cheetham Hill Sports Club’s new girls’ changing facilities in Manchester as part of the ongoing, Barclays Community Football Fund’s (BCFF) nationwide mission to make football more inclusive to under-represented groups – particularly girls. The… Continue reading Barclays Community Footie Fund Gives Manc Girls Club Game-Changing New Football Facilities
Calamvale Leopards Front Taubmans ‘In It Together’ Activating Brisbane Lions Sponsorship
The Australian paint brand Taubmans continued its mission to give back to the community through its ongoing ‘In It Together’ platform with new work celebrating its new partnership with Australian Football League (AFL) side Brisbane Lions that shines a spotlight on the community Calamvale Leopards Football Club. The Taubmans initiative promotes its brand programme to… Continue reading Calamvale Leopards Front Taubmans ‘In It Together’ Activating Brisbane Lions Sponsorship
NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
For the second consecutive year, US home refurbishment retailer Lowe’s teamed up with the NFL for its ‘Lowe’s Home Team’ activation and for the new 2021/22 season the brand is recruiting fans from everywhere across the country to join their new team. The activation, created by agency Deutsch LA, enlists help from NFL stars… Continue reading NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All
Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home. The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
Leveraging the start of the football season, NFL partner Lowe’s rolled out a ‘Home Team’ campaign to help DIY fans ready for kickoff. The campaign, created by agency Deutsch, aims to unite NFL fans at a time when fandom feels more uncertain than in previous years and forms a season-long, brand-led rally to “put… Continue reading Lowe’s ‘800 Mint Street’ Spearheads ‘Home Team’ NFL Kickoff Activation Programme
‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
NFL partner Lowe’s, which as well as being a league’s home improvement retail sponsor also served as presenting sponsor of the ESPN and NFL Network telecasts, activated around the 2020 Draft through an integrated, multi-phase campaign which sought to highlight the importance of the home. An idea which emerged from the reality of COVID-19… Continue reading ‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build
NFL sponsor Lowe’s activated around the 2020 Super Bowl through a campaign called ‘Bring It Home’ which seeks to encourage fans to visit their local store to gear up with supplies for the Big Game on 2 February by doing what a home improvement brand does naturally – building. To spearhead the initiative, the… Continue reading Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build
84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement
Pennsylvania building materials supplier 84 Lumber is not known as a major US TV advertiser and yet this year it decided to invest in a societal statement, brand-values spot on the biggest American stage of all – the Super Bowl A 90-second Big Game commercial – in a year that saw Fox charging around… Continue reading 84 Lumber’s Game Of Two Halves ‘Journey’ Spot Is A Spectacular Super Bowl Statement
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The Brits’ award. Much like Oreo’s swift Twitter response to the power cut at the Super Bowl earlier in the month, Dulux had its own low… Continue reading Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
