NFL partner Gatorade commemorates almost forty years of working in the game through a season-long, multi-channel marketing initiative built around what the brand refers to as the ‘dunk celebration’: where sideline coolers of the PepsiCo owned sports drink are dumped on the heads of Super Bowl winning teams’ coaches. The campaign was launched through a… Continue reading Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
Tag: Tua Tagovailoa
‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
NFL partner Lowe’s, which as well as being a league’s home improvement retail sponsor also served as presenting sponsor of the ESPN and NFL Network telecasts, activated around the 2020 Draft through an integrated, multi-phase campaign which sought to highlight the importance of the home. An idea which emerged from the reality of COVID-19… Continue reading ‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
