NFL partner Gatorade commemorates almost forty years of working in the game through a season-long, multi-channel marketing initiative built around what the brand refers to as the ‘dunk celebration’: where sideline coolers of the PepsiCo owned sports drink are dumped on the heads of Super Bowl winning teams’ coaches. The campaign was launched through a… Continue reading Gatorade Showcases ‘Dunk’ Celebrations In Season-Long NFL, Gaming-Influenced Football Campaign
Tag: JJ Watt
Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
Subway’s NFL activation kicked off in early September with the launch of an integrated campaign, created by agency ad agency dentsumcgarrybowen, featuring NFL talent and restaurant promotions which sets out to ‘enable fans to enjoy two of America’s favourite things – Footlong Subs and Football. The ‘Footlong Season’ campaign includes a ‘Free Footlong when you… Continue reading Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
JJ Watt’s Pre NFL Season Gatorade Commercial Offers Viewers Advice – ‘Find a Rival’
NFL star JJ Watt is one of the most storied players still playing in the NFL and much of his success has come after striving to overcome challenging obstacles from serious injury through painful rehabilitation to defeat. The latest Gatorade campaign, launched on 18 July ahead of training camp for the upcoming NFL season,… Continue reading JJ Watt’s Pre NFL Season Gatorade Commercial Offers Viewers Advice – ‘Find a Rival’
Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
Head & Shoulders is activating its rights as the first official hair care partner of the England Men’s and Women’s football teams with a ‘Join The Pride’ campaign aimed to generating hair-led support for Lionesses ahead of the FIFA Women’s World Cup. The integrated campaign is led by a rallying call urging fans to shave three lines in their… Continue reading Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Big name sports star endorsers – including JJ Watt, Karl-Anthony Towns, Bryce Harper, James Rodriguez and a pair of commentators – set out to shame unsuspecting Gatorade drinkers in a series of hidden camera street stunt spots. The series, called ‘Burn It To Earn It’, continues where the 2015 ‘Sweat It To Get It’… Continue reading Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial
The official NFL pizza partner, Papa John’s, rolls out a new season football-themed ‘Cupcakes’ commercial fronted by Peyton Manning and current super star JJ Watt. The creative concept sees recently retired Manning, who won last year’s Super Bowl as the Denver broncos quarterback, pass his time as a fan rather than a player by… Continue reading Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial
Bose’s ‘Better Never Quits’ NFL Work Led By Endorsers, TV & Long Form Online Film
As the new season gets rolling, Bose leverages its official NFL partnership with a multi-platform campaign spanning TV work and long form film and fronted by its NFL player and coach ambassadors. The initiative is spearheaded by a TV spot featuring Houston Texans star JJ Watt and the Zac Brown Band. The commercial,… Continue reading Bose’s ‘Better Never Quits’ NFL Work Led By Endorsers, TV & Long Form Online Film
Stars Surprise Fans In American Family Insurance ‘Signs Of Support’ Stunts
‘Signs Of Support’, a new campaign from American Family Insurance fronted by two megastar athlete ambassadors Kevin Durant and JJ Watts, reverses the usual idea of fan support by turning the sports stars into supporters of individual fans. The late September campaign is based on the fact that millions of people support the dreams… Continue reading Stars Surprise Fans In American Family Insurance ‘Signs Of Support’ Stunts
NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players
Leveraging the September start of the new NFL season, NFL mobile and app partner Verizon has rolled out a set of new TV commercials featuring NFL players that continue the brand’s ongoing ‘Better Matters’ campaign. The new spots from the official wireless service provider of the NFL, which all offer some form of ‘operative… Continue reading NFL Partner Verizon’s ‘As Explained By…’ Famous & Backup Football Players
