Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Tag: NFL Draft 2020
NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
Danone yoghurt brand Oikos used its NFL partnership to promote its Triple Zero product in a 2020 Draft campaign which revolves around football players crying. The campaign, conceived by agency Lightning Orchard, flips the usual image of tough, macho professional footballers on its head players with an emotional campaign based around found footage of… Continue reading NFL Players ‘Flex Their Cryceps’ In Official Yoghurt Oikos’ 2020 Draft Activation
‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
NFL partner Lowe’s, which as well as being a league’s home improvement retail sponsor also served as presenting sponsor of the ESPN and NFL Network telecasts, activated around the 2020 Draft through an integrated, multi-phase campaign which sought to highlight the importance of the home. An idea which emerged from the reality of COVID-19… Continue reading ‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
The 2020 Draft may be behind closed doors, but NFL sponsor Bud Light asked football fans to maintain their tradition of booing Commissioner Roger Goodell during the event through an integrated activation called #BooTheCommish. This year’s remote, virtual draft was closed to fans due to the coronavirus pandemic, but without the live audience the… Continue reading Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
ESPN & Marvel Re-imagine Iconic Comic Book Covers & Release Super Hero Hype Trailer For NFL Draft
ESPN and Marvel Studios, sister companies within the Disney stable, teamed up to promote the broadcaster’s coverage of the 2020 NFL Draft by re-imagining some of this year’s college stars into characters from The Avengers. Launched on 20 April, the creative sees upcoming Draft picks turned into super heroes in the sports media giant’s… Continue reading ESPN & Marvel Re-imagine Iconic Comic Book Covers & Release Super Hero Hype Trailer For NFL Draft
