The 2020 Draft may be behind closed doors, but NFL sponsor Bud Light asked football fans to maintain their tradition of booing Commissioner Roger Goodell during the event through an integrated activation called #BooTheCommish. This year’s remote, virtual draft was closed to fans due to the coronavirus pandemic, but without the live audience the… Continue reading Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
Tag: fan participation
Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations. Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout. The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch
ICC Cricket World Cup Sponsor Highlights
Review of sponsor creative including Pepsi’s ‘Change the game’, Hero Honda’s ‘Kricket Ka Karizma’ and Reliance’s ‘Boundaries For Books’. Download sample pdf.
