Tag: Cricket World Cup

ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)

Mid May saw the International Cricket Council (ICC) global partner OPPO leverage its rights around the 2019 World Cup through an integrated campaign called #BeAShotMaker.   The Chinese based smart device brand initially teased its campaign socially   The OPPO Reno launches with the ICC in the UK TOMORROW! Stay tuned to find out more… Continue reading ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)

Hero Honda’s Kricket Ka Karizma World Cup Game

  Hero Honda’s aim was to use its ICC Cricket World Cup 2011 sponsorship to raise awareness and generate buzz around its flagship Karizma ZMR bike model.   While there were several elements to its official sponsorship activation – including in-game TV spots and displaying its Karizma ZMR bike model on a boundary podium in… Continue reading Hero Honda’s Kricket Ka Karizma World Cup Game

Reliance Signs Biggest Ever Bat At Cricket World Cup

Reliance Communications, India’s largest telecoms provider, bases its marketing on enhancing its customers experience of India’s three passions – cinema, music and cricket.   ICC global partner Reliance Communications’s status as a key player in the 2011 ICC 50-Over Cricket World Cup was reflected in a raft of innovative activation initiatives across India.   The… Continue reading Reliance Signs Biggest Ever Bat At Cricket World Cup

Nike Bleeds Blue For India At ICC Cricket World Cup

Taking a classic patriotic approach, the pledge-based ‘Blled Blue’ campaign aims to bring to life the passion and obsession for the sport shared by both Team India’s players and their fans.   Fronted by India’s star players it was activated across traditional media, consumer events, grass roots outreach and social networking. But it was initially spearheaded by… Continue reading Nike Bleeds Blue For India At ICC Cricket World Cup