UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’. The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
Tag: Smartphones
OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation
Late June saw OPPO roll out its third activation programme as the official smartphone partner of Wimbledon which was collectively called ‘Play With Heart’ and which aimed to both boost global brand awareness and promote its new FIND X3 smartphone range through TV and online spots, onsite immersive experiences, pop-ups, competitions and a combined workshop… Continue reading OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation
ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)
Mid May saw the International Cricket Council (ICC) global partner OPPO leverage its rights around the 2019 World Cup through an integrated campaign called #BeAShotMaker. The Chinese based smart device brand initially teased its campaign socially The OPPO Reno launches with the ICC in the UK TOMORROW! Stay tuned to find out more… Continue reading ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)
Sony ‘One Stadium Live’ Hub: A World Cup Social Network
Using the copy line ‘One World, One Passion, One Stadium’, Sony has released the hub of its 2014 FIFA World Cup activation – a brand-created social network called ‘One Stadium Live’. The platform lets football fans around the world keep track of all tournament-related posts and news feeds from Twitter, Facebook, Google+ and the like… Continue reading Sony ‘One Stadium Live’ Hub: A World Cup Social Network
Crowd-Sourced Sony World Cup ‘SuperSong’ + FIFA Album
The winner of the Sony’s ‘SuperSong’ World Cup crowd-sourced single contest has been released: the victorious track, ‘Vida’, was penned by American singer Elijah King and performed by Ricky Martin. The global crowd-sourced contest, part of Sony’s umbrella ‘One World’ initiative, invited aspiring musicians to write original songs and then submit videos of the… Continue reading Crowd-Sourced Sony World Cup ‘SuperSong’ + FIFA Album
