OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign

UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’.   The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign

Star Sports’ 3-Phase ‘Taiyaari Kar Lo’ T20 World Cup Campaign Based on Superstition & Miracles

The ICC World Twenty20 official broadcaster Star Sports is promoting its upcoming tournament coverage with a multi-phased new ‘superstition’ campaign called ‘Taiyaari Kar Lo’.   The campaign, using the related hashtags (#Taiyaari) and #HDKiTaiyaari, essentially has been built in three phases: the first was a teaser strand late last year, the second focused on India… Continue reading Star Sports’ 3-Phase ‘Taiyaari Kar Lo’ T20 World Cup Campaign Based on Superstition & Miracles