On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Tag: Rohit Sharma
Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation
Fantasy sports platform Dream11 launched its latest IPL 2022 activation leveraging its partnership with the 2022 tournament in the form of a campaign called ‘Enablers Of Dream’ which ran on tournament broadcaster Star Sports and across digital and social platforms and sought to drive downloads from its web hub. Fronted by cricket super stars… Continue reading Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation
Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
The Disney-owned Indian sports broadcasting giant Star Sports promoted its coverage of the upcoming India v West Indies One Day International and T20 cricket series with a music-themed spot focusing on new Indian team skipper Rohit Sharma. The music video style ‘rap film’ – which was conceptualised in-house and amplified across the broadcaster on-air,… Continue reading Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Indian cricket superstar and new LaLiga ambassador fronts a new film which forms the focal point for the Spanish top division’s first ever campaign in India. La Liga’s debut India-specific, social-first initiative is built around a spot which blends on-pitch action shots from the league with promoting the values for which LaLiga stands –… Continue reading Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma
Learning app BYJU’s activated its shirt sponsorship of the Indian cricket team with a new campaign that set out to awaken the inner student in skipper Virat Kohli, Rohit Sharma, KL Rahul, Shikhar Dhawan, Rishabh Pant, Ravindra Jadeja and the rest of the squad. The campaign, conceptualised and created by Spring Marketing Capital, both… Continue reading India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma
ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)
Mid May saw the International Cricket Council (ICC) global partner OPPO leverage its rights around the 2019 World Cup through an integrated campaign called #BeAShotMaker. The Chinese based smart device brand initially teased its campaign socially The OPPO Reno launches with the ICC in the UK TOMORROW! Stay tuned to find out more… Continue reading ICC Partner OPPO’s Cricket World Cup Activation Asks What It Takes To Be A Shot Maker (& Plays ‘Billion Beats’)
