In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Tag: LaLiga
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes and the sacrifices they make to keep their dreams alive. ‘The Dream’, which was created by agency DDB Spain, opens with a cheering crowd at… Continue reading Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’. … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible
Spain’s LaLiga Unveils New El Clasico Brand Identity & Logo For FC Barca/Real Madrid Matches
Elite Spanish soccer division LaLiga launched a new logo and brand identity specifically for the flagship ‘El Clasico’: the name for the games between the country’s two biggest clubs FC Barcelona and Real Madrid. The aim behind the initiative is to what is (arguably) the most famous, iconic and popular domestic football rivalry its… Continue reading Spain’s LaLiga Unveils New El Clasico Brand Identity & Logo For FC Barca/Real Madrid Matches
LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix
The first week of August saw LaLiga launch its 2021/22 pre-season promotional campaign fronted by Colombian singer-songwriter Camilo and reinforce its global entertainment, technology and emotional positioning to connect with new generations. The creative is built around a LaLiga Official Remix of one of the musician’s biggest hits ‘Kesi’ and promotes the 13 August… Continue reading LaLiga & Singer Camilo Promote Start Of 2021/22 Season Via ‘Kesi’ Music Video Remix
Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC
In late February LaLiga joined forces with the United Nations Alliance of Civilizations (UNAOC) to promote social inclusion, diversity and mutual respect through a campaign called #OneHumanity. The Spanish football elite league and the United Nations organisation signed a Memorandum of Understanding agreeing to team up to raise public awareness around social responsibility in… Continue reading Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC
Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic
Getafe CF has long been known by its abbreviated nickname ‘el Geta’, but at the start of October the Spanish LaLiga club launched a community initiative based around a symbolic name-change which asks fans to switch to using the second part of its name – ‘FE CF’. Why? Because ‘fe’ is Spanish for ‘faith’ and… Continue reading Getafe CF Changes It’s Name To ‘FE CF’ & Asks Fans Not To Lose Faith Despite The Pandemic
LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world. Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
Indian cricket superstar and new LaLiga ambassador fronts a new film which forms the focal point for the Spanish top division’s first ever campaign in India. La Liga’s debut India-specific, social-first initiative is built around a spot which blends on-pitch action shots from the league with promoting the values for which LaLiga stands –… Continue reading Cricket Super Star Rohit Sharma Fronts La Liga’s Facebook-Led First Ever Campaign In India
