On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Tag: Jude Bellingham
Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
A week ahead of kick-off, Adidas launched its 2022 FIFA Men’s World Cup campaign with a hero spot titled ‘Family Reunion’ which reunites the brightest stars from its global athlete ambassador stable including both footballers (including Lionel Messi, Karim Benzema and Jude Bellingham) and other endorsers (such as Stormzy). Setting out to celebrate why… Continue reading Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
4 October saw EA Sports launched a new video series promoting the new FIFA 22 game running under its ‘Powered By Football’ platform which features some of the most exciting young players across Europe. Each film in the series explores the role football has played in each player’s upbringing and how the game has… Continue reading EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
