4 October saw EA Sports launched a new video series promoting the new FIFA 22 game running under its ‘Powered By Football’ platform which features some of the most exciting young players across Europe.
Each film in the series explores the role football has played in each player’s upbringing and how the game has shaped them as individuals and the first film posted across the brand’s channels is England midfielder and Borussia Dortmund star ‘Jude Bellingham | Powered By Football’.
The social video series was created and developed by Ten Toes Media and backed by additional social support.
The World’s Game ⚽ The World’s City
A new home for football in NYC, made in collaboration with artist Nina Chanel Abney – @ninachanel. #FIFA22 #PoweredByFootball
: @trashhand pic.twitter.com/syIRSzE3ux
— EA SPORTS FIFA (@EASPORTSFIFA) October 4, 2021
The campaign also sees the games maker unveil the latest additions to its endorser stable of FIFA22 player ambassadors joining existing stars Kylian Mbappe, David Beckham, Zinedine Zidane, plus Trent Alexander-Arnold and Heung-Min Son to name just a few existing members of the EA Sports ambassador roster.
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This initiative rolls out on the same day as EA Sport’s central ‘HyperMotion’ launch campaign for FIFA22.
The series also follows on from the recent EA Sports ‘Win As One’ series, offering football fans the opportunity to understand the mentality, values and ambitions of Europe’s brightest young stars.
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