Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament and create excitement for football fans around the world. … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup
Tag: Fan Zone
Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
A week ahead of kick-off, Adidas launched its 2022 FIFA Men’s World Cup campaign with a hero spot titled ‘Family Reunion’ which reunites the brightest stars from its global athlete ambassador stable including both footballers (including Lionel Messi, Karim Benzema and Jude Bellingham) and other endorsers (such as Stormzy). Setting out to celebrate why… Continue reading Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Three weeks ahead of the first service at Wimbledon 2019, the tournament’s official automotive partner Jaguar leveraged its right through the launch of the world-first ‘Ace Pace Wimbledon Edition App’ which measures fans’ serves using smart phone technology as they compete to win Wimbledon tickets. The app, which is a leading edge strand in… Continue reading Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
ANZ’s Multi-Strand Australian Open Work Sees Bank Break Down Barriers With Dylan Alcott & Nike
Australian Open associate partner ANZ activated around the 2019 tournament via an integrated, multi-strand campaign spearheaded by working with Nike and aiming to break down barriers by leveraging its athlete ambassador partnership with Paralympian and Grand Slam champion Dylan Alcott. Ahead of the tournament the bank teamed up to present the Australian six-time Grand… Continue reading ANZ’s Multi-Strand Australian Open Work Sees Bank Break Down Barriers With Dylan Alcott & Nike
Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Hisense’s based its Euro 2016 activation strategy around an ambitious and unusual twin track approach: #FeelEverything focused on hero product imagery and real-time reactive content, while #QuestForGlory revolved around animated sequences with official mascots Harley and Beta to tell stories that define the tournament. The more product-led and match-relevant #FeelEverything multi-language and multi-market ad… Continue reading Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition
Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid. Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation
COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
Coca-Cola seeks to put the fans at the heart of its tournament activation as it gives away thousands of tickets to Euro 2016 in both its host market French campaign and its activation throughout Europe and the rest of the footballing world. Coke is rolling out a distinctly different, innovative, standalone campaign in the… Continue reading COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
In the week leading up to the final, Rugby World Cup sponsor MasterCard expanded on its ‘Turning the World Oval: Priceless’ campaign with a power and physicality ambassador-led activation stand called ‘Tackle Like Lomu’. This phase of the payments brand campaign was based upon research conducted with Cambridge University theoretical physicist Dr John Biggins into… Continue reading RWC Partner MasterCard Uses Power Data For Fan ‘Tackle Like Lomu’ Challenge
Boon Fronts Emirates’ ICC World Cup ‘Umpire Testing Experience’
As the ICC Cricket World Cup 2015 got underway in Australian and New Zealand, tournament sponsor Emirates rolled out its latest activation by inviting fans to step out on the field itself as umpires. The ICC’s official worldwide partner is leveraging its title sponsorship of the ‘Emirates Elite Panel Of Umpires And Referees’ by… Continue reading Boon Fronts Emirates’ ICC World Cup ‘Umpire Testing Experience’
Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
2014 saw Standard Life Investments become the Ryder Cup’s first ever (and only) worldwide partner and it made the most of its unique status with multiple activations before, during and after the event to project and consolidate its desired ‘World Class’ positioning. Standard Life’s integrated campaign was hubbed around a comprehensive, bespoke website dedicated… Continue reading Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
