Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament and create excitement for football fans around the world. … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup
Tag: Summit
Celebratory ‘Change Is Coming’ EspnW ‘That’s A W’ Ad Shows How Female Athletes Are Finally Winning
Ahead of the 13th annual ‘espnW: Women + Sports Summit’ – sponsored by Toyota – the US media giant teamed up with agency Arts and Letters to create a promotional spot that assures viewers that ‘Change Is Coming’. In a continuation of espnW’s ongoing ‘That’s A W’ brand campaign, the ‘Change Is Coming’ commercial debuted… Continue reading Celebratory ‘Change Is Coming’ EspnW ‘That’s A W’ Ad Shows How Female Athletes Are Finally Winning
Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
October saw Toyota launch ‘Start Your Impossible’: a global initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s commitment to a more inclusive and sustainable society in which everyone can ‘overcome their challenges and make their dreams come true’. ‘Start Your Impossible’ also acts as the primary… Continue reading Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
