Tag: Player Stories

Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament  and create excitement for football fans around the world.  … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup

Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup

Nike and ICC World T20 2016 host nation India have rolled out the launch campaign promnoting the team’s tournament kit led by the tagline ‘Chase Greatness’   The Portland based US sportswear giant, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), believes that ‘a special tournament calls for a… Continue reading Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup