Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament and create excitement for football fans around the world. … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup
Tag: Ellie Carpenter
Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
Placing commitment, determination and grit front and centre of the creative, Football Australia and primary partner CommBank launched an integrated ‘Til It’s Done’ campaign three weeks prior to the FIFA 2023 Women’s World Cup kick-off in Australia and New Zealand. Developed in partnership with creative agency Ogilvy Australia, production house Betty Wants In and… Continue reading Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme
On 17 November, days ahead of the 2022 FIFA Men’s World Cup kick-off, Football Australia leveraged spiking soccer excitement to launch a fresh wave of its ‘Play Football’ participation programme designed to encourage everyone to find their place in football and to join their local team The campaign, created in harness with agency Blood… Continue reading Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme
