Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme

On 17 November, days ahead of the 2022 FIFA Men’s World Cup kick-off, Football Australia leveraged spiking soccer excitement to launch a fresh wave of its ‘Play Football’ participation programme designed to encourage everyone to find their place in football and to join their local team   The campaign, created in harness with agency Blood… Continue reading Football Australia Leverage World Cup To Launch Participatory ‘Play Football’ Programme

Hawthorn FC Launches Interactive ‘Welcome Back To The ‘G’ Campaign To Lure Back To the Stadium

Aussie Rules Football Club Hawthorn Hawks, which is based in Mulgrave (Victoria), teamed up with video production company Visual Domain to create an interactive video series called ‘Welcome Back To The ‘G’ to encourage fans to return to the stands and support their club in person again as pandemic restrictions eased and the sport opened… Continue reading Hawthorn FC Launches Interactive ‘Welcome Back To The ‘G’ Campaign To Lure Back To the Stadium