FIFA partner Adidas launched its 2023 Women’s World Cup activation with a star-studded film titled ‘Play Until They Can’t Look Away’ which champions the game’s next generation of young super stars and showcases their skills and passion as it seeks to generate global attention and support for the game and the players (plus the brand)… Continue reading FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons
Tag: Mary Fowler
Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
Placing commitment, determination and grit front and centre of the creative, Football Australia and primary partner CommBank launched an integrated ‘Til It’s Done’ campaign three weeks prior to the FIFA 2023 Women’s World Cup kick-off in Australia and New Zealand. Developed in partnership with creative agency Ogilvy Australia, production house Betty Wants In and… Continue reading Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
