Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023. Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Tag: ICC T20 World Cup
Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’
ICC broadcast partner Foxtel promoted its coverage of the ICC T20 World Cups through a star-studded, cinematic space epic campaign called ‘Don’t Miss A Thing’ which celebrated Australia’s longest ever summer of cricket and sent some of the biggest names in the game on a mission to defend the host nation’s titles as they come… Continue reading Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’
Star Sports Reworks ‘Mauka Mauka’ Campaign To Promote India v Pakistan At The ICC Men’s T20 World Cup 2021
Mid October, ahead of the start of the main phase of the ICC T20 Men’s World Cup, official host broadcaster Star Sports built buzz and promoted its tournament coverage by bringing back a new version of its ‘Mauka Mauka’ campaign focusing on the fierce rivalry between hosts India and neighbours Pakistan. Launched on 12… Continue reading Star Sports Reworks ‘Mauka Mauka’ Campaign To Promote India v Pakistan At The ICC Men’s T20 World Cup 2021
Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
A key strand of ICC partner Booking.com’s T20 Men’s World Cup activation saw Bollywood actor Shraddha Kapoor front an initiative offering Indian cricket fans a chance to book the ‘ultimate cricket stadium stay’ specially created by Booking.com in Mumbai. The travel brand, which is the official ‘Accommodation Booking Partner’ for the ICC T20 Men’s… Continue reading Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Leading Australian wine brand Jacob’s Creek celebrated penning a partnership to become the Official Wine Partner for the ICC through a celebratory social and PR campaign called #BreakOfPlay which pitches the new brand/ICC tie up as the perfect new pairing. View this post on Instagram A post shared by Jacobs Creek Wine (@jacobscreekwine) … Continue reading Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
Kayo Sports launched a new iteration of its ongoing ‘Sport Lives Here’ brand campaign in the form of a cricket focused marketing initiative called ‘World Cup Lives Here’ ahead of the ICC Men’s T20 World Cup. Developed with agency Special Group, the campaign features a strong line up of international cricket stars – including… Continue reading Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
ICC T20 World Cup 2020 Celebrates 1-Year To Go By Welcoming Fans To ‘The Big Dance’
The ICC T20 World Cup is coming to Australia in 2020 and to mark the one year countdown to the first ball the organising committee rolled out a new campaign called ‘The Big Dance’, Launched on 18 October, the integrated campaign – created by agency Cummins&Partners – spans televisions, radio, outdoor, press and online… Continue reading ICC T20 World Cup 2020 Celebrates 1-Year To Go By Welcoming Fans To ‘The Big Dance’
Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
As the first round of the ICC World Twenty20 began, ICC top level sponsor Nissan launched a central strand of its tournament activation in the form of its digitally-led ‘Nissan Play of the Day’ initiative. The leverage programme gives cricket fans the chance to watch and then vote for the most exciting moments of the day throughout… Continue reading Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
Star Sports’ 3-Phase ‘Taiyaari Kar Lo’ T20 World Cup Campaign Based on Superstition & Miracles
The ICC World Twenty20 official broadcaster Star Sports is promoting its upcoming tournament coverage with a multi-phased new ‘superstition’ campaign called ‘Taiyaari Kar Lo’. The campaign, using the related hashtags (#Taiyaari) and #HDKiTaiyaari, essentially has been built in three phases: the first was a teaser strand late last year, the second focused on India… Continue reading Star Sports’ 3-Phase ‘Taiyaari Kar Lo’ T20 World Cup Campaign Based on Superstition & Miracles
Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
Cricket South Africa (CSA)’s theme song for the ICC T20 World Cup, ‘I’m On Fire’, has gone viral partly driven by the song-and-dance skills of swashbuckling cricket superstar and front man AB de Villiers. While other players also appear in the video, it is the big hitting de Villiers (one of the most destructive… Continue reading Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup
Nike and ICC World T20 2016 host nation India have rolled out the launch campaign promnoting the team’s tournament kit led by the tagline ‘Chase Greatness’ The Portland based US sportswear giant, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), believes that ‘a special tournament calls for a… Continue reading Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup
