A key strand of ICC partner Booking.com’s T20 Men’s World Cup activation saw Bollywood actor Shraddha Kapoor front an initiative offering Indian cricket fans a chance to book the ‘ultimate cricket stadium stay’ specially created by Booking.com in Mumbai. The travel brand, which is the official ‘Accommodation Booking Partner’ for the ICC T20 Men’s… Continue reading Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
Tag: Hotel
‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Accor Live Limitless (ALL) leveraged its shirt sponsorship with of French football heavyweight Paris Saint-Germain (PSG) at the start of the year with a new activation which offered loyalty programme members and PSG fans a chance to scoop a special experience with the stars of the Ile-de-France club. Led by a digital video, the… Continue reading ‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
The iconic French rugby legend Sébastien Chabal appears alongside his alternative self in a series of comic online films spearheading Marriott Bonvoy’s Hong Kong Sevens activation. The tournament’s official hotel partner teamed up with agency Ogilvy Hong Kong to create a set of online spots (and an ambassador on-pitch appearance) that celebrate the diversity… Continue reading Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
Hilton Garden Inn Activates LCCC Sponsorship Via ‘Best Bed In The House’ Contest & In-Stadium Experience
Who wouldn’t want the ‘Best Bed InThe House’? Especially if it is at the Hilton Garden Inn inside Lancashire Country Cricket Club’s famous Old Trafford stadium. Hilton Garden Inn activated its sponsorship with Lancashire County Cricket Club at the team’s Old Trafford with a campaign called ‘Best Bed In The House’ that set… Continue reading Hilton Garden Inn Activates LCCC Sponsorship Via ‘Best Bed In The House’ Contest & In-Stadium Experience
Gilmore Hosts Airbnb/MLSE Air Canada Centre Leafs & Raptors Overnight VIP Stay
Airbnb Teams Up With Toronto Maple Leafs and Toronto Raptors to Offer Overnight Experience at Air Canada Centre November saw Airbnb team up with Maple Leaf Sports & Entertainment (MLSE) on a competition offering two people the ultimate sports weekend experience at Air Canada Centre. MLSE owns both the Toronto Raptors NBA team… Continue reading Gilmore Hosts Airbnb/MLSE Air Canada Centre Leafs & Raptors Overnight VIP Stay
Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp
As the 6 Nations kicks-off Marriott is activating its RFU sponsorship via an innovative campaign with Skype – #ReuniteMeWith – that offers expat England rugby fans a chance to experience a live game at Twickenham Marriott, a ‘major supporter’ of England rugby, and agency MEC Access are working with Microsoft Advertising on a first-of-its… Continue reading Marriott’s Skype-Led UGC #ReuniteMeWith RFU Comp
Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
Few sponsors are more ambitious in their activation at the Super Bowl than Bud Light and much of this year’s Big Game campaign revolves around its takeover of the Wyndham Riverfront Hotel in New Orleans as the Bud Light Hotel. As well as the naming rebrand, all 200 rooms were stocked with Bud light… Continue reading Big Game’s Big Easy Bud Light Super Bowl Hotel Experience
