The iconic French rugby legend Sébastien Chabal appears alongside his alternative self in a series of comic online films spearheading Marriott Bonvoy’s Hong Kong Sevens activation. The tournament’s official hotel partner teamed up with agency Ogilvy Hong Kong to create a set of online spots (and an ambassador on-pitch appearance) that celebrate the diversity… Continue reading Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
Tag: Hong Kong Sevens
HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
To leverage its title sponsorship of the iconic Hong Kong Sevens, early April saw HSBC create a state-of-the-art, high-tech rugby ball and the pass it through the hands of different local businesses – start-ups and innotech – to raise the profile of some of the banks customers. In a campaign developed with Grey Group… Continue reading HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
February saw Cathay Pacific launch its first global Hong Kong Sevens campaign – called ‘Nobody Does Rugby Sevens Like Hong Kong’ – that acts as an homage to the distinctive culture that make the Hong Kong Sevens a unique ‘destination experience’. The light-hearted and distinctly HK centric activation is spearheaded by a set of… Continue reading Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
