Adidas continued its ongoing ‘3 Stripe Life SS22’ initiative in APAC by partnering with Foot Locker for a campaign celebrating the sportswear brand and retailer’s exclusive footwear partnership through a set of stills and films rolled out both in-store and across digital channels. The creative approach is based around adventurous, aspirational and energetic storytelling… Continue reading Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
Tag: Films
Star Sports India Uses Fan Banter Films To Promote Coverage Of The 2020 IPL Prior To Tournament
Star Sports, the tournament’s official broadcaster, has released a promotional campaign for the 2020 edition of the Vivo Indian Premier League (IPL). The spot-led campaign, which was conceptualised by the broadcaster’s in-house production and creative team, is based on the classic pre-competition chatter and banter which fans indulge in ahead of the first ball… Continue reading Star Sports India Uses Fan Banter Films To Promote Coverage Of The 2020 IPL Prior To Tournament
The English FA & Disney Team Up To Teach Girls Football Literacy & Boost Physical Excercise
Early November saw The Football Association (The FA) and Disney UK team up on a new practical, programme-led initiative to support girls getting more physically active and teach footballing skills through imaginative play-based, Disney-inspired engagement. The partnership, which also includes the Youth Sport Trust and National Literacy Trust, revolves around a pair of programmes… Continue reading The English FA & Disney Team Up To Teach Girls Football Literacy & Boost Physical Excercise
Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
February saw Cathay Pacific launch its first global Hong Kong Sevens campaign – called ‘Nobody Does Rugby Sevens Like Hong Kong’ – that acts as an homage to the distinctive culture that make the Hong Kong Sevens a unique ‘destination experience’. The light-hearted and distinctly HK centric activation is spearheaded by a set of… Continue reading Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
Manchester United continues its strategy of using local market content to connect to, engage with and grow the club’s fanbase with the launch of a new film series called ‘Wake Up the Red Devil’. Creatively, the video series blends football with Manga and gaming within a narrative about an interplanetary football match. The… Continue reading ‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign
Adidas Football’s promotion campaign pushing its new ‘Cold Blooded SS18 Pack’ positions the boots as the ultimate weapons of creativity The campaign revolves around three Adidas’ star player ambassadors – Paul Pogba, Leo Messi and Luis Suárez – who take the director’s seat (well, some semblance of creative control) for their own films. … Continue reading Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign
IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
The international Olympic Committee (IOC) has launched a new, integrated, global brand campaign called ‘Become The Light’ that encourages people to share their exercise activity through the Olympic Channel, promote the concept of ‘Olympism’ and light-up a refugee camp The campaign will run up until the 2018 PyeongChang Winter Olympics and its broad objective is… Continue reading IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
F1 Misconceptions Tackled BY Heineken’s Coulthard-Led Digital/Social ‘More Than A Race’ Spots
As Heineken, the official beer of Formula, continues to leverage its rights by showing that the sport is ‘More Than a Race’ it has released a series of hero videos fronted by former F1 driver and current commentator David Coulthard which aim to change consumer misconception that the sport lacks competitive excitement. Developed alongside… Continue reading F1 Misconceptions Tackled BY Heineken’s Coulthard-Led Digital/Social ‘More Than A Race’ Spots
Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Mid February sees the launch of the latest film-focused partnership between Manchester United and 20th Century Fox promoting Marvel’s latest movie ‘Logan’ A reworked version of the film’s flagship trailer sees the football club liken its all-time top scorer Wayne Rooney to the Marvel hero Wolverine. The spot draws parallels between the England and the… Continue reading Man Utd & Rooney’s ‘Logan / Wolverine’ Promo Activates 20th Century Fox Film Partnership
Ambassador Led New Balance ‘Letters to My Future Self’ Campaign Aims To Inspire Athletes
New Balance is rolling out a new campaign built around a set of its athlete endorsers writing a letter to their future selves highlighting the goals, the drive and the values that they embody to be the best. The first phase of the Boston-based brand’s new initiative, which aims to inspire all athletes to… Continue reading Ambassador Led New Balance ‘Letters to My Future Self’ Campaign Aims To Inspire Athletes
Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Adidas in India has launched a unique footwear initiative focusing on the needs of para-athletes: the ‘Odds’ is essentially a pair of shoes for the same foot. The project emanated from a simple insight from the sportswear giant’s agency team at Taproot Dentsu India: that many para-athletes, specifically blade runners, need a pair of… Continue reading Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
