Early July saw England Rugby launch its ‘Rising Sons’ campaign for the Rugby World Cup with the goal of celebrating the intrinsic link between the community and international levels of the game, while apparel partner Canterbury simultaneously launched the team’s Japan 2019 kit. The aim behind ‘Rising Sons’ is to create a player-led campaign… Continue reading England Rugby Launches Japan 2019 ‘Rising Sons’ (& Supplier Canterbury Launches New Kit)
Tag: Manga
Tag Heuer Manga Instagram Stories Free Kick Game Leverages J-League Season Climax
As the 2018 J-League season moves towards its climax in late October, the competition’s official timekeeper Tag Heuer activated its rights through an Instagram-led, Manga-inspired campaign offering fans a chance to win match tickets. The ‘Pressure Free Kick’ campaign is essentially an interactive playable Manga game which is accessed via Tag Heuer’s Instagram account (@tagheuerjapan)… Continue reading Tag Heuer Manga Instagram Stories Free Kick Game Leverages J-League Season Climax
‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
Manchester United continues its strategy of using local market content to connect to, engage with and grow the club’s fanbase with the launch of a new film series called ‘Wake Up the Red Devil’. Creatively, the video series blends football with Manga and gaming within a narrative about an interplanetary football match. The… Continue reading ‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
