In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
Tag: Refugees
Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’
To leverage the 2019 FIFA Women’s World Cup Soccer Without Borders (SWB) created an inspiring film to support and inspire young female players facing cultural barriers, discrimination and violence. To create the campaign, NFP teamed up with Portland based design and strategy agency Nemo Design to promote and drive awareness around SWB’s work with… Continue reading Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’
IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
The international Olympic Committee (IOC) has launched a new, integrated, global brand campaign called ‘Become The Light’ that encourages people to share their exercise activity through the Olympic Channel, promote the concept of ‘Olympism’ and light-up a refugee camp The campaign will run up until the 2018 PyeongChang Winter Olympics and its broad objective is… Continue reading IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
