AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
Tag: In-Person
Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
A June initiative leveraging spiking soccer interest around UEFA Euro 2020 saw Samsung UK seek to shift televisions through a football rules themed campaign which offers fans a chance to test their own judgment against VAR decisions. The objective of the initiative is to promote the Samsung Neo QLED 8K range and its ‘ultra-detailed… Continue reading Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
British Grand Prix Drive-In For NHS Workers – Heineken & F1
For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% no alcohol brand via an immersive, in-person activation for local NHS workers on the Covid-19 front line built around a drive-in, giant screen race viewing and hot lap experience. Territory: UK Agency: Edelman Objectives Heineken… Continue reading British Grand Prix Drive-In For NHS Workers – Heineken & F1
Toronto Xmas Market: A Seasonal Sponsorship Showcase
Christmas markets as we know them today in the West have largely evolved from the cultural and commercial model developed in German-speaking parts of Europe. But while the quaint local Christmas markets across Germany, Austria, and Switzerland are largely sponsorship-free, some of those in North America and the Uk have fully embraced the possibilities of… Continue reading Toronto Xmas Market: A Seasonal Sponsorship Showcase
Coca-Cola Russian ‘Torch Relay’ Sochi 2014 Campaign
As the host nation leg of the Winter Olympics torch relay grinds into gear, IOC TOP sponsor Coca-Cola is rolling out its Russian ‘Relay Happiness’ campaign for Sochi 2014. The campaign is led by a TV spot which adopts the brand’s globally familiar creative style focused on youth gatherings for a torch relay celebration… Continue reading Coca-Cola Russian ‘Torch Relay’ Sochi 2014 Campaign
‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
Lenovo launches its K900 smartphone in a multi-market Asian campaign fronted by NBA superstar Kobe Bryant called ‘The Everyday Kobe Challenge’. The umbrella idea, based around Bryant’s reputation for dramatic 3-pointers, is a simple one – shoot hoops the Kobe way and win a smartphone. One strand of the campaign sees Lenovo challenge… Continue reading ‘Kobe Challenge’ Fronts Asian Lenovo K900 Launch
