A June initiative leveraging spiking soccer interest around UEFA Euro 2020 saw Samsung UK seek to shift televisions through a football rules themed campaign which offers fans a chance to test their own judgment against VAR decisions. The objective of the initiative is to promote the Samsung Neo QLED 8K range and its ‘ultra-detailed… Continue reading Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
Tag: Online Films Series
Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it. The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
