A June initiative leveraging spiking soccer interest around UEFA Euro 2020 saw Samsung UK seek to shift televisions through a football rules themed campaign which offers fans a chance to test their own judgment against VAR decisions. The objective of the initiative is to promote the Samsung Neo QLED 8K range and its ‘ultra-detailed… Continue reading Samsung Leverages Euro 2020 Via Immersive ‘Referee VAR Challenge’ Experience & Football Rules Campaign
Tag: Rules
NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
Throughout the National Hockey League’s 2018 postseason, the league’s marketers have teamed up with super fan Snoop Dogg for a digital/social campaign based around the musician’s unique perspective on his favourite sport. As a famous fan of the game, Snoop fronts an online video series that brings both his own perspective, personality and his… Continue reading NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation
