Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup

On 30 September NFL primary partner Pepsi teased its Super Bowl 56 Halftime Show through a social reveal unveiling a West Coast hip hop gig for a game played in the Los Angeles area which splits the spotlight five way featuring performances from Dr Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar.  … Continue reading Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup

E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension.   Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency

NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation

Throughout the National Hockey League’s 2018 postseason, the league’s marketers have teamed up with super fan Snoop Dogg for a digital/social campaign based around the musician’s unique perspective on his favourite sport.   As a famous fan of the game, Snoop fronts an online video series that brings both his own perspective, personality and his… Continue reading NHL Teams Up With Ice Hockey Ambassador Snoop Dogg For ‘Hockey 101’ Postseason Activation