On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home. The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
Tag: Spots
‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform
The NBA teamed up with agency Translation on a multi-phase, integrated initiative which spanned the rights-owners brand identity, purpose and positioning to engage a broader, younger and more global fanbase by resetting the league’s image and creating work which invited people to reconnect with the game. The project, which spanned multiple pillars and… Continue reading ‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform
10 Spot Series See Asics Launch Range Via Japanese Philosophy Of ‘10 People. 10 Colours’
Asics launched a series of 10 separate spots and still images to lead a global campaign celebrating the launch of a new range of running shoes celebrating the Japanese philosophy of ‘Ten People. Ten Colours’. The sportswear brand briefed agency JSR Content to create a video/image campaign bringing the philosophy to life by focusing on… Continue reading 10 Spot Series See Asics Launch Range Via Japanese Philosophy Of ‘10 People. 10 Colours’
Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform. ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
Adidas Ambassador Icons Beckham and Zidane Activate World Cup Via Mutual respect Spots
Adidas Football’s latest World Cup content activation strand spot features two football greats and iconic Adidas ambassadors – David Beckham and Zinedine Zidane – paying homage and mutual respect. Launched on 6 July to leverage the World Cup quarter final stage, the core campaign film – called ‘Create Respect’ – sees the two pay… Continue reading Adidas Ambassador Icons Beckham and Zidane Activate World Cup Via Mutual respect Spots
New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
New Balance’s global #MyFutureSelf idea, which is rolling out as the core concept of multiple campaigns around the world, fronts its activation of the sports apparel brand’s sponsorship of ‘The Comrades Marathon’. Launched in early May to coincide with the official race launch at the 30-day countdown mark, New Balance’s work leveraging this gruelling… Continue reading New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
Bud Light ‘Strike Gold’ NFL Campaign Links Social To Super Bowl Tickets For Life
The National Football League’s official beer brand has randomly placed 37,000 gold Super Bowl 51 cans in beer packs giving consumers a chance to win Super Bowl tickets for life (or 51 years). Bud Light celebrates Thanksgiving, an event long associated with the NFL, by introducing limited-edition ‘Strike Gold’ Super Bowl-themed packaging across all… Continue reading Bud Light ‘Strike Gold’ NFL Campaign Links Social To Super Bowl Tickets For Life
Whitehall & Simmons Swim Spot Sees Samsung ‘School Of Rio’ Switch Focus To Paralympics
Team GB sponsor Samsung has extended its ongoing ‘School Of Rio’ campaign video series with a swimming spot that switches focus from the Olympic to the Paralympics. Like previous films in the series, the latest video features sports stars showing comic front man Jack Whitehall the ropes: this time Paralympic swimmers Ellie Simmonds and Susie… Continue reading Whitehall & Simmons Swim Spot Sees Samsung ‘School Of Rio’ Switch Focus To Paralympics
Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it. The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
#BaldwinBowl Tease Sees Amazon Push Alexa In Debut Super Bowl Spot Led By Baldwin & Marino
Legendary Miami Dolphins quarterback Dan Marino and actor Alec Baldwin front Amazon’s first ever Super Bowl campaign – #BaldwinBowl – which sees the etail behemoth promote its virtual assistant Alexa. The advert is the e-commerce giant’s first Super Bowl spot since it was founded in 1994 and while the full version won’t be seen… Continue reading #BaldwinBowl Tease Sees Amazon Push Alexa In Debut Super Bowl Spot Led By Baldwin & Marino
IPC’s #BeyondIncredible Promotes Doha ’15 Via My Incredible Story Film Series
The International Paralympic Committee (IPC) began its campaign promoting the Doha 2015 IPC Athletics World Championships in early September – marking the 40-days-to-go countdown – with an introductory ‘My Incredible Stories’ spot and the #BeyondIncredible hashtag to promote ticket sales for the Middle East’s biggest ever para-sport event. All proceeds from tickets sales for… Continue reading IPC’s #BeyondIncredible Promotes Doha ’15 Via My Incredible Story Film Series
Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
Land Rover’s local South Africa spots activating its Rugby World Cup sponsorship revolve around rules and referees and feature a commentator offering a comic (sexist) play-by-play breakdown of everyday situations through a rugby lense. The first film sees a rugby ref adjudicating on an instance of foul play in the form of obstruction. … Continue reading Land Rover’s Laddish South African Spots Return To Old School (Sexist) Rugby Spirit
