New Balance’s global #MyFutureSelf idea, which is rolling out as the core concept of multiple campaigns around the world, fronts its activation of the sports apparel brand’s sponsorship of ‘The Comrades Marathon’. Launched in early May to coincide with the official race launch at the 30-day countdown mark, New Balance’s work leveraging this gruelling… Continue reading New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
Tag: #MyFutureSelf
New Balance’s ‘My Future Self’ Campaign Launches Sportswear Brand’s First New England Cricket Kit
‘My Future Self’ is a global campaign from new England cricket kit partner New Balance which is built around promoting the values, convictions and experiences that have shaped a set of world-class endorser athletes such as Joe Root, Heather Watson and Callum Hawkins. It centres on the self-improvement opportunities that elite athletes, amateurs and… Continue reading New Balance’s ‘My Future Self’ Campaign Launches Sportswear Brand’s First New England Cricket Kit
