South African financial brand Nedbank activated around the climax of The Nedbank Cup, the leading football cup competition in South Africa, via an integrated #PlayYourPart campaign running across multiple platforms which reminded all South Africans that everyone has to keep doing their bit to win the battle off the pitch – for the sake of… Continue reading Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
Tag: Levergy
Nedbank’s #PlayYourPart & Fanmode Activates South African Open Championship Sponsorship
The start of December saw Nedbank launch a campaign urging South Africans to play their part in helping golf recover from the pressures of the pandemic in 2021. Like many other sports, golf development in South Africa has been negatively affected by Covid-19 in 2020, so, ahead of the 3 December start of the… Continue reading Nedbank’s #PlayYourPart & Fanmode Activates South African Open Championship Sponsorship
Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Working with sport and entertainment agency Levergy, Energade partnered with TROVE Wellness for a series of fitness bootcamps in the second half of 2019 in Johannesburg through an experiential and product-based activation linked to a social competition. Territory: South Africa Agency: Levergy Objective: Energade, which was South Africa’s first sports… Continue reading Energade Teams Up With TROVE Wellness For Johannesburg Boot Camp Experience
Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
Launched in July 2019, two months ahead of the kick-off of the Rugby World Cup, official tournament SA broadcaster Super Sport and the South Africa Rugby Union launched its Japan 2019 campaign to drive home the message that the Springboks and all of the nation are #StrongerTogether. The campaign’s objective was to get the… Continue reading Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
CSA & New Balance’s #WornAsOne Celebrates Diversity & Promotes New Proteas ODI Kit
Late October sees the launch of a joint Cricket South Africa (CSA) and New Balance initiative called #WornAsOne: a campaign that promotes the new One Day International (ODI) kit and which aims to celebrate the diversity of the team and the fans and to showcase the strength that this brings. Pushing the new Proteas… Continue reading CSA & New Balance’s #WornAsOne Celebrates Diversity & Promotes New Proteas ODI Kit
SAFA Sponsor Sasol Showcases The #Limitless Potential Of The Banyana Banyana & Women’s Soccer
Sasol, an official sponsor of the South Africa Football Association (SAFA), has launched a new initiative called #Limitless aimed at driving participation and support for women’s football. The objective of the #Limitless campaign is to garnering more support for women’s football in South Africa (including increasing the fanbase for the Banyana Banyana national team)… Continue reading SAFA Sponsor Sasol Showcases The #Limitless Potential Of The Banyana Banyana & Women’s Soccer
New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
New Balance’s global #MyFutureSelf idea, which is rolling out as the core concept of multiple campaigns around the world, fronts its activation of the sports apparel brand’s sponsorship of ‘The Comrades Marathon’. Launched in early May to coincide with the official race launch at the 30-day countdown mark, New Balance’s work leveraging this gruelling… Continue reading New Balance Backs Comrades Marathon With SA Strand Of Global #MyFureSelf Initiative
Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign
Audi activated its Proteas partnership by leveraging its Cricket South Africa (CSA) sponsorship to launch the new Q2 through a campaign titled #untaggable. The aim of this activation was to use Audi’s Proteas partnership to assist in effectively taking the umbrella Q2 #untaggable launch campaign to market in South Africa through a powerful local… Continue reading Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign
New Balance’s Cricket South Africa #TrainingDay Experience Delights/Trains Cricket Loving Schoolkids
New Balance has released a follow-up phase to its youth-focused #TrainingDay campaign, which first began back in late 2016, and which activates its Cricket South Africa partnership via a competition for South African school kids to win a unique national cricket team experience that put them under ‘Protea conditions’. This one-day participatory experience gave… Continue reading New Balance’s Cricket South Africa #TrainingDay Experience Delights/Trains Cricket Loving Schoolkids
New Balance Activates SA Cricket Partnership With #FeelTheFire Training Day’ Immersive Experience
A new #TrainingDay initiative from New Balance, extending its ongoing ‘Feel the Fire’ activation as kit supplier to the South African national cricket team, offers youngsters a unique, immersive Proteas training day experience. The brief for agency Levergy on this specific strand of the sponsorship activation was to bring to life New Balance’s ‘Always… Continue reading New Balance Activates SA Cricket Partnership With #FeelTheFire Training Day’ Immersive Experience
New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’. The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
