New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup

Leveraging the launch of the new kit and the unveiling of the Proteas squad for the 2019 ICC World Cup,   Here’s your team South Africa! #ProteaFire #CWC19 pic.twitter.com/sAcso5pu1f — Cricket South Africa (@OfficialCSA) April 18, 2019   April saw New Balance team up with Cricket South Africa (CSA) on a campaign themed around ‘seizing… Continue reading New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup

CSA & New Balance’s #WornAsOne Celebrates Diversity & Promotes New Proteas ODI Kit

Late October sees the launch of a joint Cricket South Africa (CSA) and New Balance initiative called #WornAsOne: a campaign that promotes the new One Day International (ODI) kit and which aims to celebrate the diversity of the team and the fans and to showcase the strength that this brings.   Pushing the new Proteas… Continue reading CSA & New Balance’s #WornAsOne Celebrates Diversity & Promotes New Proteas ODI Kit

New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas

August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’.   The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas