On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Tag: Squad Announcement
England Rugby Launches Japan 2019 ‘Rising Sons’ (& Supplier Canterbury Launches New Kit)
Early July saw England Rugby launch its ‘Rising Sons’ campaign for the Rugby World Cup with the goal of celebrating the intrinsic link between the community and international levels of the game, while apparel partner Canterbury simultaneously launched the team’s Japan 2019 kit. The aim behind ‘Rising Sons’ is to create a player-led campaign… Continue reading England Rugby Launches Japan 2019 ‘Rising Sons’ (& Supplier Canterbury Launches New Kit)
England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots
The 23-person England squad announcement for the 2019 FIFA Women’s World Cup in France squad was revealed socially through an FA multi-stage campaign throughout the morning of 8 May ensuring each player had their own special moment in the form of a personal celebrity video announcement. The squad reveal campaign was first teased socially… Continue reading England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots
New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup
Leveraging the launch of the new kit and the unveiling of the Proteas squad for the 2019 ICC World Cup, Here’s your team South Africa! #ProteaFire #CWC19 pic.twitter.com/sAcso5pu1f — Cricket South Africa (@OfficialCSA) April 18, 2019 April saw New Balance team up with Cricket South Africa (CSA) on a campaign themed around ‘seizing… Continue reading New Balance & Cricket South Africa Launch ‘Seize Your Opportunity’ Ahead Of The ICC World Cup
