Supporting and celebrating values-based national unity is a common rights-owner activation approach (especially around major tournaments) and nowhere is the tactic of uniting through sport used more frequently and powerfully than in South African work around the Springboks rugby union team. We showcase this strategy through best practice case studies from sponsors such as… Continue reading National Unity & Shared Values: Activating The Springboks At The Rugby World Cup
Tag: SARU
Inspirational Words The Focus Of FNB’s Springboks RWC ‘Words Change The Game’ Activation
Launched in late July, a couple of months before the tournament kicked off, the South Africa Rugby Union’s official banking partner First National Bank (FNB) launched its Rugby World Cup campaign which aimed not just to demonstrate FNB’s purpose of enabling and empowering, but also to bring to life the unifying strength of rugby –… Continue reading Inspirational Words The Focus Of FNB’s Springboks RWC ‘Words Change The Game’ Activation
Springboks Shirt Sponsor MTN’s RWC ‘We Got You Bokke’ Campaign + Kick & Win Contest
Springboks shirt sponsor MTN launched its #WeGotYouBokke campaign on 9 July to generate buzz, drive support and use the power of sport can unite the nation ahead of the 2019 Rugby World Cup The initiative, developed with TBWA, was unveiled at an event in Hyde Park Corner’s House Of Events (Sandton,, Johannesburg) which attended… Continue reading Springboks Shirt Sponsor MTN’s RWC ‘We Got You Bokke’ Campaign + Kick & Win Contest
Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
Launched in July 2019, two months ahead of the kick-off of the Rugby World Cup, official tournament SA broadcaster Super Sport and the South Africa Rugby Union launched its Japan 2019 campaign to drive home the message that the Springboks and all of the nation are #StrongerTogether. The campaign’s objective was to get the… Continue reading Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
Springboks shirt sponsor ABSA is leveraging the Rugby World Cup with a campaign called #MyGreatestGame that is less about rugby and more focused on sharing personal stories about making a difference to society. Built on the Springbok values of dedication, commitment and tenacity, this campaign goes beyond rugby and emphasises that you don’t need… Continue reading Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
