NTT DATA, an Official Patron and IT Provider, leveraged The 150th Open at St Andrews via a suite of data led technology offerings to enhance the fan experience spearheaded by a new viewing experience based around an Old Course digital twin-supported initiative called ‘ShotView’ which enables fans to monitor every shot/player/hole/round in real-time via a… Continue reading R&A Partner NTT Data Builds St Andrews Old Course ‘ShotView’ Digital Twin For The 150th Open
Tag: Web Platform
Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Inspirational Words The Focus Of FNB’s Springboks RWC ‘Words Change The Game’ Activation
Launched in late July, a couple of months before the tournament kicked off, the South Africa Rugby Union’s official banking partner First National Bank (FNB) launched its Rugby World Cup campaign which aimed not just to demonstrate FNB’s purpose of enabling and empowering, but also to bring to life the unifying strength of rugby –… Continue reading Inspirational Words The Focus Of FNB’s Springboks RWC ‘Words Change The Game’ Activation
