Supporting and celebrating values-based national unity is a common rights-owner activation approach (especially around major tournaments) and nowhere is the tactic of uniting through sport used more frequently and powerfully than in South African work around the Springboks rugby union team. We showcase this strategy through best practice case studies from sponsors such as… Continue reading National Unity & Shared Values: Activating The Springboks At The Rugby World Cup
Tag: Springboks
Inspirational Words The Focus Of FNB’s Springboks RWC ‘Words Change The Game’ Activation
Launched in late July, a couple of months before the tournament kicked off, the South Africa Rugby Union’s official banking partner First National Bank (FNB) launched its Rugby World Cup campaign which aimed not just to demonstrate FNB’s purpose of enabling and empowering, but also to bring to life the unifying strength of rugby –… Continue reading Inspirational Words The Focus Of FNB’s Springboks RWC ‘Words Change The Game’ Activation
Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
Springboks shirt sponsor ABSA is leveraging the Rugby World Cup with a campaign called #MyGreatestGame that is less about rugby and more focused on sharing personal stories about making a difference to society. Built on the Springbok values of dedication, commitment and tenacity, this campaign goes beyond rugby and emphasises that you don’t need… Continue reading Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
