The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Tag: VIP Experiences
Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
A week ahead of the new football season, UK confectionery giant Cadbury launched a campaign supporting the return of its ‘Match & Win’ Premier League promotion. Launched in early August and fronted by former France and Arsenal legend Thierry Henry, the initiative was developed in partnership with creative agency Elvis. The campaign highlights… Continue reading Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
Springboks shirt sponsor ABSA is leveraging the Rugby World Cup with a campaign called #MyGreatestGame that is less about rugby and more focused on sharing personal stories about making a difference to society. Built on the Springbok values of dedication, commitment and tenacity, this campaign goes beyond rugby and emphasises that you don’t need… Continue reading Springbok Sponsor ABSA’s #MyGreatestGame Champions Social Change
Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
Following hot on the heels of its blockbuster 2015 Super Bowl Halftime Show, Pepsi followed up its flagship sports activation with its main music partnership by using the GRAMMYs to launch its new ‘Out of the Blue’ music experience initiative. Kicking off on GRAMMYs Sunday (8 February) and running for 100 days, the programme will… Continue reading Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
