More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Tag: Mondelez International
Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Ahead of the start of the 2023 Bledisloe Cup (in late July) and the 2023 Rugby World Cup (in early September), confectionary giant Cadbury rolled out a sentimental brand campaign leveraging its tie-up with Rugby Australia. Developed with agency Ogilvy, produced by Good Oil and with media handled by Wavemaker, the campaign’s anchor ad… Continue reading Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
As Indian fan excitement rises at the start of the new cricket season and the Indian Premier League (IPL), Cadbury Dairy Milk partnered with Mumbai Cricket Association (MCA) and agency Ogilvy India to celebrate and support the often unnoticed heroes of the league – the ground staff. For the 2022 season, the Mondelez International… Continue reading Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Cadbury is rolling out a second iteration of its ‘Worldwide Hide’ Easter marketing push – a virtual egg hunt which enables people to hide an egg and then share a personalised clue about its digital whereabouts to help a loved one locate it – and the 2022 campaign includes a strand leveraging the Mondelez International… Continue reading Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
A week ahead of the new football season, UK confectionery giant Cadbury launched a campaign supporting the return of its ‘Match & Win’ Premier League promotion. Launched in early August and fronted by former France and Arsenal legend Thierry Henry, the initiative was developed in partnership with creative agency Elvis. The campaign highlights… Continue reading Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
Nabisco Launches ‘Can’t Miss Moments’ Team USA Winter Olympic Activation Via Ritz ‘Ice Skating Dad’ Spot
Ritz Crackers has joined its parent company Nabisco/ Mondelēz’s “Can’t Miss Moments” campaign activating its sponsorship of the United States Olympic Committee ahead of February’s Winter Olympic Games. Launched in January, the Team USA snack sponsor’s Ritz work is led by a TV commercial that sees a dad attempt a comic (cringe worthy) Olympic… Continue reading Nabisco Launches ‘Can’t Miss Moments’ Team USA Winter Olympic Activation Via Ritz ‘Ice Skating Dad’ Spot
#EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Lounging around isn’t usually something that thought leaders and early adopters make their annual South By Southwest (SXSW) pilgrimage for, but this year’s festival saw some amazing activations in sponsor lounges. From recharging at The Esurance ‘Fuel Lounge’ and learning about new tech at the AT&T ‘Digital Life Lounge’, sharing ideas in 3M’s ‘Idea… Continue reading #EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
